COOKIE POLICY


Introduction

This Cookie Policy explains how Maxion PTE. LTD. ("we", "us") uses cookies and similar tracking technologies on www.mu-maxage.com and related game services ("Services"). Read this alongside our Privacy Policy.

By clicking "Accept" on our consent banner or continuing to use the Services, you agree to the use of cookies as described here. You may withdraw consent at any time (see Section 6).

What Are Cookies?

Cookies are small text files containing bits of information that are downloaded to your browser or device when you visit a website. They are then sent back to the originating website or to another website that recognizes them on each subsequent visit. Cookies are widely used to help websites function properly and more efficiently, as well as to collect information about how a website is used.

Cookies perform a variety of functions, such as allowing you to navigate between pages more quickly, remembering your preferences, and improving your overall browsing experience. They may also help us recognize whether you are a returning visitor or a new user. In addition to cookies, we use similar technologies including pixel tags and local storage to support these functions.

TypeDescriptionExamples
First-PartySet by our own domainSession, auth token, preferences
Third-PartySet by external partnersGA4, Meta Pixel, TikTok Pixel
SessionDeleted when browser closesLogin session, CSRF token
PersistentStored until expiry or deletionAnalytics IDs, ad identifiers

3. Cookie Categories & Inventory

We use three categories of cookies. The full inventory is listed below and reviewed quarterly.

3.1 Strictly Necessary (No consent required): Essential for login, security, and core game functionality. Cannot be disabled.
PurposeTTL
Maintains user login sessionSession
Prevents cross-site request forgerySession
Secure account authentication7 days
Bot detection / DDoS protectionSession
3.2 Performance & Analytics (Consent required): Collects anonymized usage data to improve our Services and measure marketing ROI.
ServicePurposeTTL
Google GA4User identification & session tracking2 years
Google GA4Page-view counting per session24 hrs
3.3 Marketing & Targeting (Consent required): Used by us and advertising partners for retargeting, conversion tracking, and lookalike audiences.
ServicePurposeTTL
Meta PixelFacebook retargeting & conversion tracking1 years
Google AdsGoogle display & search ad conversion1 years
TikTok PixelTikTok ad performance tracking1 years
XX Campaign conversion tracking1 years

Third-Party Service Providers

Third-party cookies are governed by each provider's own privacy policy:

ServicePrivacy PolicyPrimary Use
Google Analytics 4policies.google.com/privacyAnalytics & attribution
Google Adspolicies.google.com/privacyAd targeting & retargeting
Meta / Facebookfacebook.com/policyAd targeting & retargeting
TikToktiktok.com/legal/privacy-policyAd targeting & retargeting
Xprivacy.x.com/enAd targeting & retargeting

Governing Law & Jurisdiction

This Cookie Policy shall be governed by and construed in accordance with the laws of Thailand, without regard to its conflict of law provisions.

Any disputes arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the competent courts of Thailand. If you are accessing our Services from the Philippines, Indonesia, Malaysia, or Singapore, you acknowledge that your use of our Services constitutes your acceptance of Thai law as the governing law, to the extent permitted by your local laws.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner: On first visit, you may Accept All, Reject Non-Essential, or Manage Preferences per category where available. Change settings anytime via the "Cookie Settings" link in the website footer.
6.2 Browser Controls
  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Site Permissions > Cookies

Data Retention

Cookie data is retained for the duration stated in Section 3. Additionally:

  • GA4 analytics data: retained for 24 months
  • Consent records (server-side logs): retained for 3 years for compliance audit purposes.

Changes to This Policy

We may update this Policy when required by law or when we add/remove cookies. Material changes will be announced via a website notice for at least 30 days and, where required, will trigger a new consent request.

Contact Us

If you have any questions, concerns, requests, complaints, or comments regarding this Privacy Policy, or if you have any inquiries or suggestions about our data practices, please contact us at support.z4@maxion.game